PACKAGING
Matchbox Wine Co. | Illustration & Wine Label Design
Created under the direction of Radpublic, this third series of wine labels draws on an oriental vintage aesthetic, each label designed to resemble a miniature matchbox nestled within a clean white wrapper.
Client
Matchbox Wine Co.
Project
Wine Label Illustration and Design, Third Series
Role
Illustration and Graphic Design
Category
Illustration · Packaging
Creative direction
Each varietal has its own illustrated character and colour world: a blue and blush Malbec, a moss green Riesling and a rich red Syrah. The figures are rendered in an elegant, art deco influenced style with delicate botanical details, ornate borders and a quiet sense of narrative. Cohesive as a set, distinctive as individuals.
