I CAN PUSH PIXELS TOO

Art Direction + Creative Design

Strategic, illustration-led design that brings ideas to life, from early concept through to the final thing.

Let's team up

NOT JUST AN ILLUSTRATOR

Where I can help you.

I'm a designer as much as I am an illustrator, and the two inform each other constantly.

I combine design thinking with illustration to create work that feels distinctive, clear and a little bit unexpected. Whether it's a brand identity, a campaign, a website or a physical space, the goal is always the same: visuals that actually say something.

Illustration is my niche, but I'm equally at home when typography, photography or mixed media are doing the heavy lifting. If you have a project that sits somewhere in between, get in touch and we'll figure it out together.

  • I've worked in-house, I've worked with agencies, and I've learned that the best outcomes come from understanding the brief deeply before touching anything.

    I help projects stay cohesive from early concept through to final artwork, making sure the idea that sparked everything in the first place is still visible at the end.

  • Brand and identity
    Brand identity and visual direction • Illustration-led design systems • Packaging

    Campaigns and marketing
    Campaign and marketing design • Editorial and communication design

    Digital and environmental
    Website and digital graphics • Signage and environmental design

  • I do my best work in collaboration. That means clients who value creative input, come with a brief (or at least a clear problem to solve) and are ready to be part of the process.

    I work regularly with creative agencies, in-house design teams and organisations in the arts, culture, education, environment and healthcare sectors.

    I'm at home working alongside creative directors and art directors, or stepping into an art direction role where needed, and contributing to campaigns, public art projects and communication programs that mean something beyond the bottom line.

How we work together

Every project starts with a conversation about where you are, where you want to be and what you need to say to get there.

From there, I develop a creative approach shaped around your specific goals, whether that's a single campaign asset or a full design system built to work across every touchpoint.

You'll be involved throughout, not just at the start and end. That means clear communication, a process that makes sense and outcomes you've genuinely had a say in, from first concept through to final delivery.

Where a project calls for it, I collaborate with developers, photographers, animators and other designers to deliver the full picture. So if your project needs more than one pair of hands, I can help pull the right people together.

The creative process.

  • Let's get on the same page!

    Once we’ve had our initial chat, you’ve sent a brief, I have sent an estimate and you’ve accepted it. Now it begins.

    You'll put down a 30% deposit, then we jump on a call to talk through your goals, your audience, and what you need the design to do.

    Bring your references, your competitors, your gut feelings about what's not working.

  • Exploring the territory!

    After getting your early thoughts after I dig into your space, gather references and start mapping out early directions.

    I pull it all into a mood board and creative direction document (visual tone, palette, typography references, overall approach – all depends on what type of project we’re working on) delivered as a PDF for your review.

    If you already have a strong brief or we've worked together before, we can move straight to concepts.

  • Getting the thinking right.

    With direction agreed, I develop initial concepts: layout, hierarchy, visual language. This is where the idea takes its first real shape. I'll share draft designs, sketches, and mockups for your review, and we'll refine from there — a round or two of feedback depending on the project's scope.

  • One piece before the rest.

    For larger projects or multi-asset work, I finalise one piece first to make sure the design system, palette and tone feel exactly right before rolling it out across everything.

  • Almost there!

    With concepts approved, I move into full production. One round of feedback here for small refinements -- no major redirects at this stage.

  • Yours, ready to use!

    Final approval triggers final delivery -- files packaged and formatted for wherever they're going, print, digital, or both.

Every project is different. This gives you a feel for how I typically work -- the stages, the touchpoints, the feedback loops -- but the process adapts to fit what your project actually needs. A brand identity and a campaign asset don't follow the exact same road, but we'll outline our process before we start so we know exactly where we're headed. Happy to adapt to your workflow, always.

NOT SURE WHERE TO START?

Design Packages

Every project is scoped individually, so think of these as a starting point. Not sure which one fits? Just get in touch and we'll figure it out together.

Tell me about your project

    • Brief review

    • Creative direction

    • Design of one asset or a small related set

    • Two rounds of revisions

    • Final files in your required formats.

  • Posters, social graphics, one-page documents, reports and single marketing assets.

For single assets or small sets

One-Off

Ideal when you need a small set of related assets, without the complexity of a full project.

    • Discovery session

    • Creative direction

    • Design across print and digital collateral

    • Social media assets

    • Signage or environmental graphics where needed

    • Consistent visual language across all touchpoints

    • Final production-ready files.

  • Product or service launches, events, awareness campaigns and marketing programs.

For campaigns, events and initiatives

Campaigns

Ideal when you have a campaign, event or initiative that needs to look cohesive across multiple formats and channels.

For organisations starting out fresh

Essentials

A focused brand identity package covering the foundations you need to show up consistently.

    • Logo and variations

    • Colour palette and typography

    • Basic brand stylesheet document

    • Business card and/or stationery design

    • Social media templates.

  • Small to medium organisations, nonprofits, arts and cultural bodies needing a clean, considered identity without the full works.

    • Everything in The Essentials,

    • Extended brand guidelines

    • Additional collateral such as brochures, reports or presentations

    • Social media template suite

    • Custom illustration or icons

    • Website graphics.

  • Organisations, agencies and institutions needing a scalable, illustration-led brand system built for the long term.

For organisations ready to scale

Full Set

A brand kit that has everything in The Essentials, plus the assets and guidance to take your brand further.

See for yourself

  • Three chocolate bars with illustrated packaging against an orange and pink decorative background. The first bar is labeled "Hex Appeal" with a dark-skinned witch with long pink hair and gold jewelry. The second bar is labeled "Red Moon" with a dark-haired witch in black clothing and gold accessories. The third bar is labeled "Witch's Salt" with a white-haired witch in a black coat. Each packaging features a fantasy-themed illustration.

    Snack Witch Branding

    A passion project exploring how illustration, storytelling and branding combine to create a world — from concept to chocolate wrapper.

    Have a peek
  • Illustration promoting the Taste of Tasmania festival from December 28 to January 3, featuring fruits, vegetables, cheese, wine, a jar of honey, honey dipper, fish, chicken, herbs, a saxophone, and bees, all surrounded by colorful flowers and leaves with a background of the ocean.

    The Taste of Tasmania

    An illustration system capturing the spirit of place and carried across everything from printed collateral to large-scale signage.

    Have a peek
  • A hand holding a smartphone displays a colorful cartoon bear with a cape and various icons around it, against an orange background. The screen shows a mission statement titled "Discover Our Mission" with a "Learn More" button.

    Youth Guardians Visual Identity

    A full visual identity — logo, brand guidelines, website and collateral — built quickly for a youth-led not-for-profit finding its feet.

    Have a peek

Ready to start?

Tell me about your project and let's see what we can do together.