Youth Guardians Visual Identity
A bold, youth-led initiative empowering the next generation of community leaders. Founded in 2023, Youth Guardians fosters innovation, activism and resilience among young changemakers.
I put together a starter visual identity kit for the organisation, translating the movement's spirit of empowerment and action into a cohesive brand foundation. Deliverables included a logo, brand guidelines, a lightweight website the client can update themselves, a brochure template and email signature.
Client
Youth Guardians
Project
Youth Guardians — Visual Identity
Role
Creative Direction — Rachel Tribout
Illustration, Graphic & Web Design — Rachel Tribout & Andie Sopena
Category
Brand Strategy • Visual Identity • Illustration System • Digital Design • Website Design • Templates
Creative direction
The identity needed to feel energetic and optimistic without tipping into corporate. Inspired by the spirit of youth activism, the visual language leans into vibrancy, boldness and a sense of genuine momentum.
The system combines colourful graphics, simple icons and cut-out shapes to create something that feels alive and a little bit DIY, exactly right for a movement built by young people taking positive action.
