Snack Witch Branding
A spellbinding chocolate brand for modern witches (and anyone who loves a little magic in their snacks).
Snack Witch is a passion project, my dream brand, born from my love of chocolate, design and witches. It reimagines chocolate as something ritualistic, playful, and full of personality: small daily spells you can eat.
Snack Witch is where I get to combine all my favourite things: illustration, branding, storytelling, and craft. It’s still a work in progress, and I’ll admit I’m no copy wizard, so please forgive the not so great writing! But you’ll get the gist.
Creative direction: Rachel Tribout
Illustrations, graphic & web design: Rachel Tribout
Category
Branding & logo design
Custom illustration
Packaging
Website design
Social media templates
Presentation templates
Creative direction
The brand balances dark whimsy and bright fun. Visually, it mixes mystical motifs with bold, flavour-inspired colour palettes. The tone is cheeky and confident, a wink to witchcraft without taking itself too seriously.
Snack Witch illustrations
The project includes a series of line-based illustrations used throughout the wider brand ecosystem, alongside product-specific illustration sets. Each product line introduces its own character style and visual personality.
The first series , The Flavour Coven, features three witches, each representing a distinct flavour and mood.
