Illustration series
James Boag Marquee Illustrations
James Boag is one of Tasmania's most celebrated premium beers, with a loyal following across Australia. For the 2017 Melbourne Cup, The Design Depot engaged me to create the illustrations that would brand the interior and collateral of an elaborate marquee experience.
Client:
James Boag
Project:
James Boag Marquee
Creative Direction:
The Design Depot
Illustration:
Rachel Tribout
Photography:
Marcel Aura
Creative direction
The theme was Tasmania and its icons. As someone who lived and worked in Tasmania for over 15 years, I brought a genuine sense of place to the project, illustrating the island's most notable exports from cheese, beef and seafood through to the landscapes and experiences that make Tasmania worth the trip. The result was a rich visual world that brought a distinctly Tasmanian flavour to one of Australia's biggest racing events.
