Snack Witch Branding
A spellbinding chocolate brand for modern witches (and anyone who loves a little magic in their snacks).
Snack Witch is a passion project and my dream brand, born from a love of chocolate, design and witches. It reimagines chocolate as something ritualistic, playful and full of personality: small daily spells you can eat.
It's also where I get to combine everything I love: illustration, branding, storytelling and craft, with no brief, no client and no rules. Still a work in progress, but that's half the fun.
Creative direction:
Rachel Tribout
Illustrations, graphic & web design:
Rachel Tribout
Category
Branding & logo design
Custom illustration
Packaging
Website design
Social media templates
Presentation templates
Creative direction
The brand balances dark whimsy with bright fun. Visually it mixes mystical motifs with bold, flavour-inspired colour palettes. The tone is cheeky and confident, a wink to witchcraft without taking itself too seriously.
Snack Witch illustrations
The project includes a series of line-based illustrations used throughout the wider brand ecosystem, alongside product-specific illustration sets. Each product line introduces its own character style and visual personality.
The first series , The Flavour Coven, features three witches, each representing a distinct flavour and mood.
